Sainsbury’s has this week unveiled a new ‘Pocket Friendly Prices’ value campaign, rolling out across its Local stores – including those in Gedling borough.
The chain has local stores in Calverton, Gedling and on Mapperley Plains.
The offering at their convenience stores will provide lower prices on household essentials such as own-brand chicken breast fillets, butter and baked beans.
A Sainbury’s spokesman told Grocery Gazette “We’re committed to doing everything we can to support customers with the rising cost of living
“Our Pocket Friendly Prices highlight low prices on everyday essentials in our convenience stores.”
This latest move comes after supermarkets enhanced their loyalty schemes, with Sainsbury’s launching Nectar Prices earlier this month, as it looks to compete with Tesco’s Clubcard scheme.
The Co-op recently followed suit in introducing cheaper prices exclusively for members of its loyalty programme, Co-op Membership, claiming it could save shoppers as much as £300 per year.
