Morrisons in Netherfield is opening mums-only checkouts this Mothering Sunday to speed up the shopping trip and help make all mums feel truly special.
The Mums’ Lanes will be opened on Mother’s Day (30) for one day only, and the supermarket giant will also be giving away boxes of Guylian chocolates at these checkouts to ensure mums leave the store with a smile and a sweet treat.
The new checkouts will feature signage so they can’t be missed by mums and be staffed by Morrisons welcoming Customer Assistants. Assistants will offer to scan items at a speed to suit each individual mum and help with packing the shopping should mums wish them to.
In addition, Morrisons Customer Assistants will help entertain the children – by asking them to identify different sorts of supermarket products and by inviting them to see how they operate the tills. The aim is to make the shopping experience as easy and enjoyable as possible for mums and their family.
Gareth Lloyd, head of marketing events at Morrisons, said: “The reality is that many mums still end up doing chores like the weekly shop on Mother’s Day – even though it is supposed to be the day that they are spoiled! Therefore, we’ve launched Mums’ Lanes in stores to give a little something back to all the mums shopping with us on their special day.”
