Martin Lewis has issued an urgent warning over an AI-generated “frightening” scam video doing the rounds on social media that he said will “ruin lives”.
The Money Saving Expert issued the warning on his Twitter account after the chilling “deepfake” video of him began appearing on social media platforms appearing to show him promoting an investment app claiming to be linked to Tesla and Twitter owner Elon Musk.
However, the video has been revealed to be an AI scam and uses sophisticated technology to mimic Lewis’ face and also voice.
Martin has now called on regulators to “step up” and tackle these “dangerous fakes”.
He issued the warning via a Twitter post on his official account.
WARNING. THIS IS A SCAM BY CRIMINALS TRYING TO STEAL MONEY. PLS SHARE.
— Martin Lewis (@MartinSLewis) July 6, 2023
This is frightening, it's the first deep fake video scam I've seen with me in it. Govt & regulators must step up to stop big tech publishing such dangerous fakes. People'll lose money and it'll ruin lives. https://t.co/ZzaBELg1kg
He wrote: “WARNING. THIS IS A SCAM BY CRIMINALS TRYING TO STEAL MONEY. PLS SHARE.
“This is frightening, it’s the first deep fake video scam I’ve seen with me in it. Govt & regulators must step up to stop big tech publishing such dangerous fakes. People’ll lose money and it’ll ruin lives.”
The Money Saving Expert has previously warned of scams using his image to appear legitimate, telling people that he does not appear in adverts.
He said: “If you want to check just search on MoneySavingExpert to see if it’s something I’ve actually said, if it is not there, it won’t be.”
Martin said he doesn’t appear in adverts or agree to promoted posts so all are scams.
