Businesses in Gedling borough are set to be given the opportunity to advertise their wares on the council’s vehicles.
Gedling Borough Council has announced a new partnership with Roadvert, to promote advertising on the Council’s refuse lorries.
This new advertising channel provides an opportunity for local businesses to reach thousands of residents across Gedling Borough.
Roadvert provide changeable, reusable vehicle graphics and work with close to 200 local authorities.
The new advertising option joins the council’s portfolio of existing advertising opportunities, which includes email, magazine and digital screen advertising. The council’s advertising channels provide low-cost opportunities to promote businesses, products and services to people living or working in, and visiting the borough.
The cost of advertising on the refuse vehicles will depend on the campaign selected. Various options, including specific routes and length of time the ads are booked in for can be adapted to suit the advertiser.
Councillor Marje Paling, Portfolio Holder for Environmental Services (Operations) at Gedling Borough Council, said: “Councils across the country are facing financial challenges and are having to find new ways to generate income and enable services to continue for local businesses and residents. This new advertising channel adds to the council’s existing advertising and sponsorship opportunities and provides a range of value for money promotional channels for businesses, while supporting the council’s service provision. Our bin lorries go up and down every street in the borough, five days a week, so it’s a great opportunity for businesses to be seen by thousands of residents.”
For more information about advertising on the council’s refuse vehicles, please contact Roadvert via email on info@roadvert.com, or by visiting www.roadvertmedia.co.uk or by calling 0800 772 0808.
Details of the full range of Gedling Borough Council’s Advertising and Sponsorship opportunities are available at www.gedling.gov.uk/council/advertising-and-sponsorship.
