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SHOP LOCAL: Meet The lady behind Everlong Flowers in Netherfield

"I currently offer single stems, gift bouquets, weddings and sympathy arrangements and welcome bespoke orders and I’m hoping to soon offer flower workshops too" 


Gedling Eye is throwing its support behind our amazing local businesses in the borough – and we are now urging you to do the same and our campaign continues with Everlong Flowers in Netherfield.

Geding borough welcomed a new business in October, 2023 when Melissa Sheppard took a leap of faith and opened Everlong Flowers – her new florist shop in Netherfield.

Gedling Eye caught up with Melissa as part of our ‘Shop Local’ campaign to support local businesses in the borough and she told us her story: “I have been a florist for about 12 years now after studying floristry at college.

“In the past I have worked in florist shops, in a retail setting, had a market stall and also worked from a home studio.

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“I opened the shop at 133 Victoria Road, Netherfield NG4 2PD, in October 2023 on a bit of a ‘it’s now or never’ whim.

“I really wanted to have a shop in Netherfield, it’s where I’ve lived for many years and I thought it would be nice to bring something new to the area. So far I’ve had a really positive response and have met some lovely people in the local community and beyond.” 

Melissa talked about opening a shop during a financial crisis saying “It is definitely a risk as flowers are very much a luxury now but I’m trying to keep my prices competitive but accessible. Being surrounding by big supermarkets all offering cheap bunches is also a challenge but I’m confident in my product, my work and the love that I put into every piece.

“Hopefully given time people will choose quality and personal service over convenience, which will help keep our high streets and small businesses alive.

“My plans moving forward in the short term are really to keep building my profile, build a good solid reputation and to get people far and wide to know that I’m here. I’m currently working on updating my website to enable online ordering.

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“I currently offer single stems, gift bouquets, weddings and sympathy arrangements and welcome bespoke orders. I’m hoping to soon offer flower workshops too which would be fun, so watch this space.” 

The shop can be found in the heart of Netherfield at 133 Victoria Road, Netherfield NG4 2PD, Netherfield, NG4 2FF. It is open 6 days a week and also offers delivery options.

Everlong Flowers can be contacted by telephone on 07460 591270, via email at or via their social channel HERE.

Gedling Eye are showcasing a number of local businesses from across the borough to our readers every week and any business that would like to be considered for inclusion in the free campaign should email

Local independent businesses can also add themselves to Gedling Eye’s new business directory for free at

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