Podcasts are much-loved bites of media that provide convenient entertainment to listeners. From running to walking the dog and chilling out at home, listening to podcasts is a great way to get educated and entertained at the same time.
You can find great podcasts about everything, including the sports betting industry. This industry is definitely huge and there are plenty of people out there looking for tips and regular advice about not only how to bet, but also where to bet.
This is a fascinating area of the podcasting world to branch out into. It can be an exciting venture, helping connect users with secure betting platforms and being a trusted source of betting information. Here are the top five tips for starting a sports betting podcast.
Research
The more research that goes into the podcast, the more value the listener is going to get out of it. Moreover, the quality of your research affects how you appear in the eyes of listeners who know a thing or two about the topic you’re discussing. For instance, if your betting podcast is about British bookmakers with low minimum deposits, you shouldn’t be talking about platforms with a minimum deposit of £20. It makes more sense to focus on 5 pound deposit betting sites. This understanding only comes when you genuinely grasp the subject matter and can clearly judge what is relevant to mention during your podcast and what is not.
But it’s also worthwhile not only creating content for punters who already know about sports betting but reaching out to newcomers too. Clear, understandable advice about how odds work and different types of bets that beginners can absorb, could be excellent content.
This requires a different mindset of content creation than when speaking to experienced bettors who will have all the basics down.
Set the Format
The format of the podcast is something to consider as well. Will the sports betting podcast be a solo host talking directly to the audience, imparting more technical knowledge? Or will it be a round-table of hosts discussing the latest betting news, tips and pre-match statistical analysis of matches?
Differing opinions can help with a dynamic, engaging podcast. Maybe special guests will be a part of the dynamic as well. There is nothing wrong with mixing up the format of the podcast, either, to help keep it lively.
A regular panel of four or five hosts, for example, could be a great platform where each host gets 5 or 10 minutes in the spotlight to discuss something in their area of expertise.
Production
Podcasts are relatively easy to set up and run. At the very basic end of things, you only need a modern cellphone and you are good to go. Better quality equipment will lead to better audio quality, but getting set up with technology to start a podcast doesn’t need to be expensive.
A good microphone with a pop filter to eliminate breathy noises, will just sharpen things up a bit as will be recording in as much of a sound-proofed room as possible. A good pair of headphones will also help you monitor your sound levels as you are recording.
Episode Plan
An episode plan should be set before ever recording the first podcast. It’s best to avoid doing things by the seat of your pants, and this is a big step of pre-planning a sports betting podcast.
Determine the length of the podcast, how often a release will happen, and what segments and features you want to be included, like a tip of the week or some listener Q&As. Incorporating some current news could also be a factor, and planning an episode list is super helpful.
Episodes can be planned out by topic and discussions, and it’s smart to have a bank of episodes recorded in advance. There may be unexpected downtimes when recordings can’t happen, so if you have content for two or three episodes ahead, it helps to cover that. Editing of podcasts also requires plenty of time, so allow time for that.
Be the Listener
What would make you subscribe to a podcast about sports betting? Put yourself in the shoes of a listener. What would you want to hear about this genre? What would you be excited about when waiting for a new episode to drop?
These are great questions to ask yourself, to help you get in touch with your audience. It’s important to enjoy what you are doing, in this case, sports betting, and imagining yourself as the listener is a great way to tap into sources of inspiration for the content you will need to produce.
