COST OF LIVING: Asda slashes prices on 249 products in fresh food push

Customers at the supermarket chain will see average reductions of 7%, with some discounts reaching as high as 50%,

Asda has rolled out a wave of price cuts this week, reducing prices across 249 grocery lines, including 197 fresh food products, as part of its latest value drive.

Customers at the supermarket chain will see average reductions of 7%, with some discounts reaching as high as 50%,

Asda has a superstore in Arnold town centre.

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Asda store Arnold
The Asda store on Front Street in Arnold

Among the biggest reductions are Extra Special Frozen Raw & Hand-Peeled Jumbo King Prawns 200g, cut from £4.24 to £2.12, and COOK by Asda Butternut Squash Chunks 700g, down from £2.10 to £1.38.

Other price cuts include, Wyke Farm Vintage Cheddar 300g, down from £3.53 to £3.18 (-10%); Ready Rolled Puff Pastry 320g down from £1.28 to £1.04 (-19%); Exceptional Lemon Curd Yogurt 150g down from £0.98 to £0.82 (-16%); Rump Beef Steak 255g down from £4.98 to £4.68 (-6%).

Last week the retailer announced a major round of price reductions, cutting the cost of 956 everyday grocery products both in-store and online.

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