Discount retailer Aldi has now overtaken Morrisons to become the UK’s fourth largest grocer, Grocery Gazette has revealed.
Aldi’s UK grocery market share saw a 9.2% rise in the four weeks to August 7, whereas Morrisons sat at 9%.
More customers are now using discount retailers for their weekly food shops after supermarket inflation hit 11.6% last month, its highest level since 2008.
The supermarket has stores in Arnold, Mapperley and recently opened one in Netherfield.
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Rising food prices has seen Aldi and Lidl gaining a combined 1.8% of grocery sales in the last 12 weeks, with £2.3 billion annual sales gained within the last year, Kantar data shows.
This news comes as Aldi has partnered with surplus food app, Too Good To Go in a bid to ramp up its ongoing battle against food waste.
In comparison with this same time last year, Morrisons had a 10% market share.
US private equity firm Clayton, Dubilier & Rice recently purchased Morrisons. The deal, which saw Morrisons dealing with substantial debt, came with concerns that it would have to increase its food prices.
