Morrisons in Netherfield is now selling boxes of unsold groceries for just £3.09 on the anti-food waste app, Too Good To Go.
The move aims to help customers on a budget and also provides another channel for food to be sold that might otherwise be wasted.
The supermarket (the first in the UK to partner with Too Good To Go) has pledged to reduce its food waste by 50 per cent by 2030.
The service launched in late November and is available in all 494 supermarkets – including Netherfield.
Each year we throw away around 10 million tonnes of food – worth over £20 billion – according to WRAP, a leading UK sustainability watchdog.
How it works
Morrisons now sell boxes of products past their best before dates for £3.09 on the Too Good To Go app.
Food items include fruit, vegetables, bakery goods and deli food
The contents of the boxes, which Morrisons says will each be worth around £10, are revealed when shoppers pick them up from their local store.
Jayne Wall, Market Street Director at Morrisons, said, “We are using technology to help us reduce food waste and to help more people afford to eat well.
“It will also mean we waste less food this Christmas as it will find a home for products that can’t be sold after the festive period.”
How does Too Good To Go work?
Launched in the UK in 2016, Too Good To Go is designed to reduce food waste by partnering with businesses and customers.
People can download the app on their phone, and browse nearby stores with food available. They can then pay for food through the app, and collect it from the store during a specific ‘collection window’ time.
Hayley Conick, UK Country Manager at Too Good To Go, said, “Every single day perfectly edible food goes to waste simply because it isn’t sold, and this is having detrimental effects on our planet. In fact, food waste contributes to 8 per cent of global greenhouse gas emissions.
“We need greater awareness of the issue of food waste, so we are delighted to welcome Morrisons as our first UK supermarket partner. Together we can fight food waste and ensure that quality surplus produce doesn’t end up in the bin.”
