Another dry and bright day with variable cloud but some sunny spells. Warm for the time of year. Wind picking up a little later. Maximum temperature 20 °C.
Tonight:
A dry night with lengthy clear spells, but becoming more windy. Becoming more cloudy from the west later in the night. Minimum temperature 3 °C.
Friday:
A dry start with some sunny spells. Cloud thickening, with outbreaks of rain later, these perhaps heavy with thunder. Warm, but feeling cooler in the wind and near coasts. Maximum temperature 19 °C.
Outlook for Saturday to Monday:
Rain and showers this weekend, these perhaps heavy with thunder, but some sunny intervals also possible. Probably drier Monday. Winds easing. Low cloud with fog at times, especially on coasts.
Plans to build a new battery energy storage system on farmland near Lambley have been recommended for approval, despite opposition.
Councillors will next week decide whether to green light plans when an application from Grenergy Renewables UK Ltd to create a Battery Energy Storage System (BESS) and associated infrastructure goes before the planning committee.
The BESS would be based on land at Burton Wood Farm on Spring Lane.
More than 250 objections to plans have been received from residents, Lambley Parish Council, Burton Joyce Parish Council and Gedling MP Michael Payne, with concerns about fires, explosions and environmental damage being raised.
Nottingham Fire and Rescue had also voiced concerns relating to the proximity of the battery units to each other but amended plans were subsequently submitted increasing the distance between the units.
A spokesman for Grenergy defended plans to Gedling Eye last month.
They said: “All of our projects are developed in the interest of national need whilst considering the localised social and environmental impacts of development. Assessments into these aspects have been produced by experienced and qualified professionals who evaluate the development based on accepted national standards.
“These are reviewed by equally suitable statutory consultees on behalf of the local planning authority and it should be noted that with regards to the Spring Lane planning application, we have received no objection from any of these professionals whom we rely upon to accurately assess these impacts.”
In their report for councillors, planning officers recommended that the development goes ahead, if a number of conditions are met.
They said: “In conclusion, and taking into account all relevant material planning considerations, it is considered that whilst the application would result in inappropriate development within the green belt; very special circumstances exist to allow the grant of planning permission.
“Notably the detrimental impact on the character of the area would be minor and that the clear environmental benefits of the scheme would meet the very special circumstances threshold and allow the grant of planning permission.
Planners said for planning permission to be approved, the development must not begin later than three years after the approval and that works shall not commence until a Battery Safety Management Plan (BSMP) and Emergency Response Plan have been submitted to and approved in writing by the Local Planning Authority.
The meeting takes place on Wednesday, March 24 at 6pm. It can be watched on a live stream HERE
Residents, staff and relatives from HC-One’s Coppice Lodge Care Home in Arnold took part in a challenging 62k walk with dogs to raise funds for Dementia UK.
The event, held on Saturday March 15, saw participants walk through Gedling Country Park, with many bringing along their dogs for the challenge. Others borrowed a four-legged friend or simply joined on their own.
Staff from Coppice Lodge including care manager Natalie Lowe, care home Manager Ken Buxton, care assistant Karen Salmon, and front of house manager Angela Allen, joined in too.
Natalie Low, Coppice Lodge care manager, said, “This is more than just a walk – it’s a chance for our residents, staff, and community to unite for something truly meaningful.”
Coppice Lodge, operated by HC-One, provides residential and dementia care for up to 64 residents. The care home focuses on person-centred support, promoting independence while offering tailored care to its residents.
There are a number of road closures in place across Gedling borough this week that drivers should be aware of.
Some roads are closed while others have lane closures. Temporary traffic measures or diversion routes may also be in place on roads in the region. Motorists are urged to make allowances for these closures and alter their travel arrangements if necessary.
If you’re planning to travel through the borough over the next few weeks take a look at the list below to see whether your journey will be affected.
Arnold
Furlong Street, Arnold 18 March – 20 March Roadworks, Delays possible from West Street to Bond Street Responsibility for works: Nottinghamshire County Council
Sherbrook Road, Arnold 21 March Roadworks, Delays possible Responsibility for works: Severn Trent Water
Trueman Gardens, Arnold 24 March Roadworks, Delays possible Responsibility for works: Severn Trent Water
Stiles Road, Arnold 24 March Roadworks, Delays possible Responsibility for works: Severn Trent Water
Bestwood
No roadworks scheduled
Burton Joyce
Church Road, Burton Joyce 22 March – 23 March Roadworks, Delays possible Responsibility for works: Nottinghamshire County Counci
Calverton
Main Street, Calverton, 18 March – 21 March Roadworks, Delays possible Responsibility for works: Severn Trent Water
Hoyle Road, Calverton 19 March – 01 April Roadworks, Delays possible Responsibility for works: Nottinghamshire County Council
Carlton
Standhill Road, Carlton 19 March – 20 March Roadworks, Delays possible Responsibility for works: Severn Trent Water
Carlton Hill, Carlton 24 March Roadworks, Delays possible due to works taking place outside of Ladbrokes/Kudos Beauty Responsibility for works: Nottinghamshire County Council
Wheatley Drive, Carlton 24 March – 26 March Roadworks, Delays possible Responsibility for works: Openreach
Colwick
No roadworks scheduled
Daybrook
No roadworks scheduled
Gedling
Arnold Lane, Gedling 21 March Roadworks, Delays possible from Jessop’s Lane to the mini-roundabout Responsibility for works: Nottinghamshire County Council
Lambley
No roadworks scheduled
Linby
No roadworks scheduled
Mapperley
No roadworks scheduled
Netherfield
No roadworks scheduled
Ravenshead
Longdale Lane, Ravenshead 21 March Roadworks, Delays possible Responsibility for works: Nottinghamshire County Council
Duncan Avenue, Ravenshead 24 March – 09 April Roadworks, Delays possible Responsibility for works: Cadent
Redhill
Litchfield Rise, Redhill 25 March Roadworks, Delays possible Responsibility for works: Severn Trent Water
Woodborough
No roadworks scheduled
Woodthorpe
Somersby Road, Woodthorpe 24 March – 28 March Road closure for carriageway patching works from the junction with Plains Road and Arno Vale Road Responsibility for works: Nottinghamshire County Council
Fans are being urged to flock to Carlton Town this Saturday (22) with a feast of football and fun planned to mark Non-League Day.
The annual event is always scheduled to coincide with an international break and provides a platform for clubs to promote the importance of affordable volunteer-led community football while giving fans across the country the chance to show support for their local non-league side.
It was set up in 2010 as a social media experiment, and has now grown to become an annual part of the football calendar, backed by Premier League and Football League clubs and the fans who turn up on the day.
The Millers face Ossett at Stoke Lane on Saturday
The Millers face Ossett at Stoke Lane on Saturday as they continue their push for a play-off place. They are on an 11-game unbeaten run and have secured four wins on the bounce following a 3-2 win away against Liversedge.
As well as football, there will be entertainment before and after the game with pub games in the bar, including Sticky13s and Play Your Cards Right pre-match and a vinyl back-to-back DJ set after the match.
Admission on Saturday is £10 for adults but there are various discounts and special offers for Non-League Day (there are no Premier League or Championship matches due to an international break).
Discount rates are on offer for season ticket holders with any Premier League or EFL club, with tickets costing them £5.
It will be dry today with long sunny spells and gentle winds, the sunshine perhaps stronger than you might expect for mid-March.
Some patchy cloud is possible into the afternoon, with sunshine becoming hazy in parts.
Maximum temperature 14 °C.
Tonight:
Some early evening hazy sunshine before dusk. Cold and partly cloudy overnight with a slight frost and some patches of mist possible by dawn. Winds remaining light.
Minimum temperature 0 °C.
Thursday:
Another dry, bright and warm day on Thursday, with long sunny spells in the morning. Sunshine perhaps becoming hazy in the afternoon. Cool and cloudy overnight.
Maximum temperature 18 °C.
Outlook for Friday to Sunday:
A foggy start Friday, with sunny spells to follow. Spells of rain and showers over the weekend, these perhaps heavy, but some sunny intervals also possible. Less warm.
Callum Wightman, co-owner and general manager of The Old Flower Shop, said: “The expansion wasn’t something we were thinking about until Kevin and Joanne told us they were closing due to retirement and asked us if we would be interested in taking it over.
The Fruit Bowl on Mapperley Top closed recently after the owners decided to retire
“We always discussed how nice it would be to have more space as we often fill up and have to turn people away so from a business point of view it was music to our ears. We are now able to offer our customers a more comfortable and relaxing environment to dine and drink without having to squeeze in as many tables as possible as was the case before.
“We are very much looking forward to developing the outdoor area at the rear and creating a great space for outdoor dining and drinking during the summer months.”
NG’s surveyor Alicia Lewis brokered the deal on behalf of a private landlord.
Lewis added: “It’s great to see The Old Flower Shop expand. It’s a fantastically popular venue and this expansion means it will be able to serve even more customers.
“Mapperely is buzzing at the moment – it’s extremely encouraging to see. This was a fantastic deal for our landlord client and the perfect fit for The Old Flower Shop. A true case of win-win for all concerned.”
A council is to invest £9m on bus services which they say will secure the future of six services in Gedling borough which may otherwise have been reduced or withdrawn.
Nottinghamshire County Council confirmed today (18) that funds from the Bus Service Improvement Plan (BSIP), will continue to fund Nottingham City Transport’s 61 Calverton to Nottingham, via Woodborough, service.
The 61 service replaced the sky blue 46 and 47 services in September 2024 and has extended the previous routes to Calverton.
Other bus services in Gedling that benefit from county council funding include the 773/774/775 Netherfield to Burton Joyce via Carlton and Gedling, now serving the new Rivendell estate; nthe 747 Oxton to Lowdham via Calverton and Trent Barton ‘The Calverton’ service.
Nottinghamshire County Council said these routes receive either full or joint funding and the money would secure their frequency and adjusting routes to better serve local communities.
Councillor Sam Smith, Leader of Nottinghamshire County Council, who also represents Trent Valley on Gedling Borough Council, said: “Nottinghamshire is ranked as the best county area for buses in the country based on current Transport Focus data.
“It is no surprise really that our buses are ranked as the best county area as your county council is committed to making sure that every community has a reliable bus service.
“In Gedling, we are really proud of our funding for local bus services, and it is important to remember that to do this, we work closely with local bus operators.
With the entry of esports in the gaming arena, the concept of sports marketing methods have dramatically changed. Through gaming platforms, sponsorships, and digital events, brands successfully target tech-savvy younger audiences.
I. Digital Sponsorships Are on the Rise
Innovative Branding Opportunities
Traditional sports use billboards on jerseys and banners in stadiums. Esports also establishes sponsorships as part of the streams, game items, and players’ content. This gives brands unique visibility.
Increased Fan Engagement
Sponsored content engages the fan through live chats, promotions, and in-game items in the gaming world. This direct engagement has exercised a hopeful influence on stepping up brand affinity and dedication among customers.
II. The Burgeoning Influence of Social Media and Streaming
Twitch, YouTube, etc.
The platforms Twitch and YouTube form the basis for Esports success. The utilization of these platforms is growing remarkably between gaming companies to advertise their products while backing events and conducting real-time audience interactions.
Importance of Influencer Marketing in Gaming
The esports professional athlete community consists of players who operate as social media influencers. Companies collaborate with influencers to reach their target followers, which contributes to maximizing product visibility.
III. Expansion of Global Reach
Breaking Geographic Barriers
The competitive esports tournament activities attract a host of viewers worldwide. The fanbase for esports tournaments extends universally beyond the traditional boundaries of local audiences since followers observe from global locations.
Utilization of crucial Marketing Strategies
It has become a trite and commonplace for most gaming companies to utilize various crucial marketing strategies to reach various market segments through their adaptable targeting methods. The effectiveness of employing such strategies is found very hopeful.
IV. The Power of Microtransactions in Marketing
Branded In-Game Purchases
Players can acquire skins and characters as well as accessories through microtransactions in numerous esports games. Video game developers partner with brands to develop branded virtual items that boost gameplay exposure and player interactions.
Limited-Time Offers for Brand Promotions
Game developers release special in-game content during limited release periods to heighten consumer urgency and boost brand awareness alongside sales growth.
V. The Future of Esports Marketing
Growth of AI and Data Analytics
AI enables brands to study player activities, which results in tailored marketing approaches for each sector. Such analysis produces marketing campaigns that deliver better results.
Expansion into Virtual Reality (VR) and Augmented Reality (AR)
The development of technology will enrich both VR and AR to deliver more enriched esports experiences. Through advanced technological development, marketers will now have more intense possibilities to promote their advertisements.
VI. Integration of Gaming and Earning Platforms
A New Market for Marketers
Gaming systems that enable users to obtain compensation through gameplay have started to rise in popularity. Marketers now have access to a forward-thinking market opportunity through which they can reach newly defined audience segments.
The Role of Esports Apps
Present-day applications provide users with esports-related gaming plus earning capabilities. Platforms such aswww.jalwagamee.win provide users with an entertainment experience accompanied by payment options to create an appealing destination for players and marketing partners.
VII. Traditional Sports Teams Investing in Esports
Crossover Between Sports and Gaming
Professional sports franchises in football, basketball, and baseball have started acquiring esports teams. Modern sports organizations use these crossovers to appeal to younger audiences, which aids their brand visibility improvement.
Esports as a Revenue Stream
Sports organizations treat esports as an appealing commercial domain since sponsorships combined with merchandise sales and tournament revenues drive substantial profits to their business models.
Esports marks a new era for sports marketing because it inspires businesses to use digital connections and establish relationships with influencers to reach worldwide fans. Companies will need to adapt their strategies because technology keeps advancing in this rapidly expanding sector.
