Pub-goers across Gedling borough are being asked to flood social media and MPs’ inboxes with messages about why their pubs matter this Christmas, as the area prepares for a very different festive season.
The call to action is part of the #PubsMatter campaign which has been set up to remind politicians and the media just how important pubs are to local communities across the UK.
The campaign has been set up by a coalition of industry partners including the British Beer and Pub Association, British Institute of Innkeeping, the British Guild of Beer Writers, the Campaign for Real Ale, the Society of Independent Brewers, the Independent Family Brewers of Britain and UKHospitality.
The #pubsmatter campaign puts a spotlight on pubs, tap rooms, social clubs and hospitality venues that are at the centre of their communities. These venues have been disproportionately hit by recent restrictions and lockdown measures despite the important role that they play in looking after their regulars, providing local amenities, raising money for charities, and tackling loneliness and social isolation.
Anyone who loves their local is encouraged to share why #PubsMatter to them on social media and contact their MP, using resources available at whypubsmatter.org.uk
A spokesperson for the campaign said: “There has never been a more important time to send a clear message to politicians and the media that pubs matter.
“Despite the fact that many publicans have spent thousands ensuring their pubs are COVID-secure, hundreds are still unable to reopen under the current guidelines. This is not only hurting local businesses, but also the wellbeing of the people using them. Pubs need fair treatment and better financial support to get through the festive period.”
Michelin-starred chef Tom Kerridge, who penned the foreword for CAMRA’s Good Beer Guide 2021 earlier this year, said: “It’s clear from the testimonials flooding into the #PubsMatter campaign that Christmas this year won’t be the same without the backdrop of our pubs.
“The one thing we have all missed during lockdown is human connection and social interaction which, above all else, is everything that the Great British pub provides – a warm, happy and friendly place for people to drink and eat. This is even more keenly felt at Christmas, a time of year that we would usually trek the miles to reconnect with friends, family and colleagues.
“Yet despite the important role that many pubs play in our local communities – and the significant investments that many pub landlords have made to re-open COVID-secure premises post-lockdown – it looks like most of us will be unable to visit our local this Christmas. This is a reality that will weigh heavily on people who have already faced a year of loneliness and social isolation due to the ongoing pandemic.
“The Great British pub is recognised around the world as a uniquely British institution and the passion and the heart and soul that goes into brewing is equal to the top winemakers, distillers, cheese makers, bakers, artisan chocolatiers or any other craft led hospitality producer. It is something we should be very proud of and should aim to protect for generations to come.
“I fear that without greater Government support our unique pub culture will be under significant threat, and we will see many pubs close their doors forever.”
To find out more and take part, visit whypubsmatter.org.uk and regularly check the @CAMRA_Official Twitter feed from 13-16 December for updates and testimonials.
