Pub chain Greene King is offering cash prizes to Gedling borough customers to reward designated drivers this Christmas.
The chain have teamed up with Coca-Cola for their annual Hero the Driver campaign.
The partnership, now in its 12th year, began on Monday (8).
The Starting Gate in Colwick, Ferry Boat Inn in Stoke Bardolph and Plainsman and Tree Tops in Mapperley are taking part in this year’s campaign.
The campaign was originally based on a buy-one-get-one-free offer but has continued to expand year on year.
Designated drivers could now get their hands on exclusive prizes of up to £500 of shopping vouchers, alongside a guaranteed prize of a free bottle of Coca-Cola, Diet Coke or Coca-Cola Zero Sugar.
Other prizes on offer include £100 Red Letter Days vouchers and £25 Greene King gift cards.
Ashleigh Egan, trade marketing controller at Greene King, told Gedling Eye: “Celebrating Christmas at the pub with friends and family is sadly something that many of us did not have the chance to do in 2020, and reuniting at the pub for Christmas this year is going to be incredibly special.
“That’s why we’re investing more than ever in Coca-Cola’s Hero the Driver campaign to champion the designated drivers from each Christmas party and family group who are choosing not to drink alcohol so they can safely drive people home at the end of the night.”
How does the offer work?
- A customer will need to buy a bottle, can or glass of Coca-Cola, Diet Coke or Coca-Cola Zero Sugar from a participating Greene King pub
- Participating pubs will be decorated with Coca-Cola Hero the Driver POS, which will include a QR code.
- Customer scans the QR code and enters their details to enter the competition and then scans the Coca-Cola logo on the bottle, can or glass
- Customer receives voucher for their free drink via email and also finds out if they have won a prize
- Customer shows the voucher code to the bar team who will serve the free drink
- Winners receive their prizes direct from Coca-Cola.
