Supermarket giant Asda has announced price cuts on 232 branded and own-label products.
It is part of the chain’s drive to support for families impacted by the cost-of-living crisis.
Asda is investing £9m in lowering prices by an average 14% on popular items including bread, fresh fruit and vegetables, and meat.
The price cuts were introduced yesterday (11).
Other products featured in the price cuts include Asda fish pie mix, garlic pizza, McCain’s home chips and Jaffa Cake bars.
The grocer has a store in Arnold town centre.
The latest reductions follow a £35m investment to reduce the price of over 600 items in July and August, bringing the total Asda has spent on lowering prices to £44m since the start of the summer period.
According to the grocer’s Income Tracker, more than 60% of households saw their disposable incomes fall in August compared to a year earlier.
Asda chief commercial officer, Kris Comerford, said: “While the recent fall in inflation is welcome news, the average UK household is almost £80 per month worse off compared to two years ago, according to our latest Income Tracker data.
“This is the third price drop campaign we have launched in the last four months to support our customers, and our investment is focused on lowering the prices of popular products that make up the core weekly shop.”
He added: “We’re also continuing to work closely with our suppliers and whenever there are further opportunities to pass on commodity price savings to customers we will do so.”
