Queuing to order a Big Mac will now be a thing of the past for customers at a McDonald’s restaurant in Netherfield following the arrival of new state-of-the-art self-order kiosks.
The restaurant, based at Victoria Retail Park, is one of the first to install the new kiosks which allow customers to browse the entire menu and check out the nutritional information of each meal at the same time. Once customers have completed their order, they can then pay by card or contactless, and then go straight to a designated area of the counter to pick up their order.
As well as the kiosks, free to use tablets have also been installed at some tables in the restaurant for customers who want to check their emails, play the latest games or go online.
The digital transformation of the Victoria Retail Park restaurant has been made possible thanks to investment from local franchisee Jerry Nicholls.
Jerry, who started his career over 30 years ago as a Crew Member with the global restaurant chain, now runs six sites across Nottingham, including the one at Victoria Retail Park.
He said: “We’re thrilled to be committed to offering our customers more choice and fast service.
“Technology has a huge role to play in all walks of life, including our customers’ eating out experience, so the new tech we’ve introduced recognises the way people live their lives today.”
He added: “The response to the changes from my team has been very positive and they are enjoying the new ways of working. To ensure we continue to create an outstanding customer experience, I am also continuing to invest in my people through our industry-leading training programmes and career opportunities. ”
Many of the new features from Victoria Retail Park will begin to appear in other McDonald’s restaurants in Nottinghamshire, with the restaurant on Angel Row and in Castle Marina, Valley Road, Arnold and Bulwell also happening this year.
Paul Pomroy, CEO, McDonald’s UK, said: “We are confident that the investment we are making will bring new and exciting changes to McDonald’s across Nottingham and the rest of the UK.
“We’ve listened to customer feedback and know we need to modernise further in order to move the McDonald’s experience on, and remain relevant to the lives of the 3 million customers that we serve daily.
“Our converted restaurants like Victoria Retail Park will deliver a fast and easy experience, aided by digital and traditional ordering points ensuring we continue to be enjoyed by our customers.”