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Why Businesses Still Benefit From In-Person Events Despite Digitisation

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At one point, events could only be held virtually. Even now physical events are back on the agenda, the prevalence and general success of them has shown that they are here to stay. If you aren’t sure what event is right for you or if you want to find out which type of event you should be going for then the only thing you have to do is take a look below.

In-Person Events

When you are face-to-face with prospects, it’s very easy to assess body language. You can also pick up on things such as non-verbal gestures. If you are prospecting then you will find it easier to assess everything and you can also make sure that you are always making the right choices on the go. Of course, if you are finding it hard to get the staff you need for your event then one thing you can do is go through wearemassive.co.uk. They offer event staffing solutions and they also have a community full of experienced young workers. They will put your team together and they have also worked with companies such as Nike and even Adidas.

Meeting a Range of People

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The great thing about in-person events is that they give you the chance to meet a whole bunch of people. You can network and you can also socialise which is great, to say the least. You can also be given the chance to make connections too. With more and more opportunities to meet up with old contacts, it’s safe to say that it is easier for you to socialise and get those human interactions in. Sometimes it’s also good for your team to get away from the office as it means that they can re-energise themselves. There is often a lot of excitement regarding visiting new cities or countries, and if you can capitalise on this then you will be able to push the boundaries in regards to your team morale and experience.

Are Events More Suited to In-Person?

Holding a few seminar-type events is a very good strategy at the end of the day. Hundreds of people can easily attend them and they can do this from just about anywhere in the world. If delegates are elsewhere at the time then this is fine. They can still attend the virtual event with ease. A lot of organisers are now starting to run their events and conferences in a hybrid fashion too. They are selling tickets so that people can attend events in person but at the same time, they are also offering virtual passes.

This means that people can attend what they want when they want. This will help to attract people and it will also encourage people to attend. Guest panels are better managed in person. Video conferences do not deal well with people constantly taking over and sometimes it can be hard to hear or even follow a discussion.


Exhibitions and even trade fairs tend to be best when carried out in person. An exhibition is primarily about hearing, seeing and feeling products. If you cannot do this in person then you will end up missing out. If you sell products which tend to be physical or edible then thinking about this is such an important consideration. You can’t launch a new range of food without your customers being given the chance to taste it for example. You cannot show clothing without your buyers being able to feel the quality of it either.

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Why In-Person Will Always Dominate

Even though virtual events do have their place, one thing to take note of is that in-person events will always dominate. If you want to host a virtual event then you can do this with ease, but at the same time, you have to remember that you are missing out on quite a lot. If you want to connect with your customers then in-person is the way to go as it allows you to connect with your customers in a whole new way. On top of this, it also gives you the chance to read their body language which could mean the difference between a sale and a passed-up offer.

Spotted something? Got a story? Email our newsdesk news@gedlingeye.co.uk

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