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Co-op axes reward scheme for exclusive member price cuts

Starting on January 24th, customers will no longer receive rewards on branded food purchases at The Co-op.

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The Co-op has announced it is ditching its points scheme in a massive shake-up to its membership club

The supermarket giant, which has stores across Gedling borough, is set to discontinue its 2p for every £1 spent rewards scheme and replace it with a range of member-exclusive prices and deals throughout the business.

Starting on January 24th, customers will no longer receive rewards on branded food purchases at The Co-op.

The retailer said that instead, members will “benefit from price reductions on branded as well as own-brand foods for the first time”, along with receiving two personalized offers every week.

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The new offers being made available to Co-op food customers will also be available to insurance, funeralcare and legal services customers.

Shoppers with existing rewards pots will have until December 31, 2024 to either spend their rewards with The Co-op or chose to donate them to local causes.

The Co-op also stressed that the changes to the rewards scheme won’t change its commitment to supporting local communities, adding it would continue to do that through its £4m dedicated Community Partnership Fund.

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