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East Midlands Railway encourage commuters in Gedling borough to switch to Smart Card

Customers using East Midlands Railway in Gedling borough are being encouraged to stop using paper tickets and change to Smart Cards.

The new initiative is part of Smart Week – a collaborative cross industry campaign to encourage customers to switch to either a Smartcard or to purchase an e-ticket.

From October 14-18, customers will be able to order their new Smartcards from Derby, Nottingham, Sheffield and Leicester stations from staff that will be equipped with iPads between 0700 – 0900 and 1600 – 1800. There will also be some treats for anyone making the switch from paper to smart, including Smarties and cookies.

EMR are now offering a range of paperless ticket options for passengers right across the network. Tickets can be loaded directly on to a handy, durable Smartcard, sent directly to a smartphone or sent via email. Paperless tickets help passengers to skip the queues at ticket machines, can be easily replaced if they are lost and are better for the environment.

INITIATIVE: East Midlands Railway are hoping to get passengers to sign up for their new smartcard scheme

Neil Grabham, Customer Services Director, for EMR said: “We want to make it as quick and easy as possible for our customers to get where they need to go.

“Making the move to smart ticketing is not only a much more secure way for our customers to manage their tickets; it will save them time. 

“With our smart ticket gates and ticket machines across the network, we hope to reduce queue times and allow all of our customers to get where they need be in a timely manner”.

The smartcard is one of many new initiatives being introduced onto the network by EMR, who took over the franchise for the East Midlands in August 2019. They also plan to introduce new trains,

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How the smartcard works

Buy your Season, Anytime or Off-Peak ticket online or through our app. Then select Smartcard in the ‘How to get your ticket’ section at the checkout. After two hours, you’ll be able to load your tickets onto your Smartcard by tapping it on a card reader at your chosen collection station.

You can find out more information at East Midlands Railway website here: https://www.eastmidlandsrailway.co.uk/

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