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Morrisons in Netherfield is introducing quieter hours on Sundays to aid shoppers affected by autism


An initiative launched by a supermarket in Netherfield to benefit shoppers affected by autism is set to be extended.

Morrisons, which has a store on Victoria Retail Park, is introducing ‘quieter hours’ on Sundays with no music, checkout beeps or PA announcements for the first hour of shopping.

The quiet hour will operate from 10am-11am. 

Quieter hours currently operate every Saturday between 9am – 10am in the Netherfield store.

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The supermarket giant said that many customers have praised the initiative and as a result it will now be extended to Sundays to provide more opportunities to shop peacefully.

A quiet hour is being introduced on Sundays

The scheme was first introduced in 2018 after listening to families affected by autism who shared their difficulties in shopping in noisy and busy environments. 

During Quieter Hours stores will:

  • Dim the lights 
  • Turn music and radio off 
  • Avoid making tannoy announcements 
  • Reduce movement of trolleys and baskets 
  • Turn checkout beeps and other electrical noises down 
  • Place a poster outside to tell customers it’s Quieter Hour

David Potts Morrisons Chief Executive, said “The introduction of the quieter hours has been appreciated by many customers who prefer to shop in a calmer environment. Extending them to include Sundays will offer more opportunities to shop more peacefully.”

A quieter hour will operate in the first hour from opening at every Morrisons store from this Sunday, 11 October.

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For information on Morrisons Netherfield store opening times, visit:

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