Heinz has unveiled a brand new ketchup bottle made from paper and plans on being the first ever sauce brand to have completely renewable packaging.
The firm says paper bottles will not affect the taste of the ketchup, but their experts are trying to develop the container so it won’t affect the product’s longevity.
The condiment company wants to make all their packaging recyclable, reusable or compostable by 2025.
The bottle is made from wood pulp and would be made available alongside the current classic glass and plastic bottles.
Trials are to find out if the paper version will keep the customary ‘tapping’ on the bottom of the bottle which gets the ketchup to dollop onto food.
The company already uses 30 per cent recycled plastic and has uses recyclable caps.
Kraft Heinz CEO Miguel Patricio said: ‘Packaging waste is an industry-wide challenge that we must all do our part to address.
“This new Heinz bottle is one example of how we are applying creativity and innovation to explore new ways to provide consumers with the products they know and love while also thinking sustainably.”
Although it is expected to be some time before the paper bottle is ready to hit the supermarket shelves, Heinz fully intends to be the first sauce company to embrace the new packaging.
“We hope to bring this bottle to market and to be the first sauce brand to provide consumers this choice in their purchasing decisions, as they look for more sustainable packaging options,” added Kraft Heinz executive vp Rashida La Lande.