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Tesco launch ‘Best of British’ section online in success for campaign backed by Gedling MP Tom Randall

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Tesco has added a ‘buy British’ section to its website in a bid to help shoppers support British businesses, becoming the seventh retailer to do so.

The supermarket giant announced the move following a campaign by MPs and the farming industry for retailers to support UK producers more.

In August 2023, 120 other MPs signed an open letter calling on supermarkets to highlight the very best of British produce by implementing a ‘Buy British’ section online to make it easier for people to buy homegrown produce.

Gedling MP Tom Randall was one of the MPs to sign the letter.

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The letter, written by Dr Luke Evans, who is MP for Bosworth, stated ‘Our ask is simple, create a tab that collates produce from farmers,’ citing consumer choice, environmental benefits and support for farmers as reasons to make the change.

Now, Tesco’s have followed Morrisons, Aldi, Sainsbury’s, Ocado, Co-op and Waitrose by launching a ‘Best of British’ section online which the retailer’s Chief Commercial Officer says “[brings] together over 500 hundred quality, affordable British products to choose from.”

Tom Randall MP said “The campaign for a ‘Buy British’ button aims to make it even easier for people to buy homegrown produce, supporting our nation’s farmers and cutting down on unnecessary food miles.

“Tesco follow the lead of Morrisons, Aldi, Sainsbury’s, Ocado, Waitrose and the Co-op by making this small but meaningful change which puts our farmers and consumer choice first.

“I hope ASDA follow suit soon.”

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Ashwin Prasad, Tesco’s Chief Commercial Officer, said: “Supporting British farmers, growers and suppliers remains critical to ensuring we have a robust food industry here in the UK, and we count ourselves as proud champions of British agriculture, striving to source produce from the UK wherever possible. 

“Our customers share our love for British produce, and we want to do all we can to make it as easy to find as possible, no matter how they shop with us, so we’re thrilled to be launching our Best of British page on our groceries website, bringing together over 500 hundred quality, affordable British products to choose from.”

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1 COMMENT

  1. 14 years of tory lies, corruption and incompetence and Randall comes up with this – a button to click on a food company website.

    Tesco announced its preliminary results for 2023/24, reporting a profit of nearly £2.3 billion.

    Meanwhile our roads are crumbling.

    Our rivers and streams water are polluted by sewage from the privatised water companies – who also posted record profits.

    Our privatised train companies – who also posted record profits – have increased fares again.

    And nothing, nothing whatsoever has been done about those tory ‘chums’ who made fortunes from unusable PPE contracts – while Johnson partied with his ‘wine time Fridays’ in No. 10 while we were locked down.

    But Tom Randall got a “Back Britain” sodd!ng button to click on website…

    That’s it, that’s all the tories have – that’s all they have ever had.

    We need a trusted MP, we need a genuine, actively involved Government of honesty, integrity, and empathy for all our communities not billionaires and their rich and privileged ‘chums.’

    We. Need. A. GENERAL ELECTION. NOW

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