Major investment planned and new branding revealed by train firm running Gedling borough services from August

 Major investment planned and new branding revealed by train firm running Gedling borough services from August
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The company awarded the new train franchise that will run trains serving stations in Gedling borough has revealed plans for major investment and also their new branding.

Abellio will operate East Midlands Railway in August and take ownership of stations in Carlton, Netherfield and Burton Joyce.

The firm say they plan to invest £600 million on brand new bi-mode intercity trains and faster, modern, refurbished trains across the East Midlands.

The new logo for East Midlands Railway
The colour scheme for the new trains

As well as improved stations, faster journey times and 40% more capacity into cities like Nottingham, the company has also announced a new identity for the franchise.

The East Midlands Railway brand identity will be introduced from 18th August 18 and will be known as ‘EMR’. 

It will have distinct purple and white branding colours that will be applied gradually onto trains, stations, websites and posters. 

Stewart Fox-Mills, Abellio’s commercial director, said: “We are investing £600 million on improving the railway across the East Midlands and this will include a striking new and durable brand for our new East Midlands Railway. 

“It is the first demonstration of our commitment to deliver a long-term step change in the quality of rail service in the East Midlands.”

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