Children in Gedling borough will have on average already consumed more sugar than the maximum amount recommended for an 18-year-old by the time they reach their 10th birthday, a new study suggests.
Public Health England (PHE) has revealed today that the average 10-year-old has consumed at least 304lb (138kg) of sugar by the time they reach adulthood.
The recommended maximum amount of sugar for 10-year-olds is 20-24 grammes a day, but according to the PHE children are consuming an average of 52.2 grammes a day, based on consumption from the age of two. That is equivalent to 13 cubes a day, eight more than the recommended level.
The Change4Life campaign is now encouraging parents to change their shopping habits in a bid to reduce the amount of sugar being consumed by youngsters.
The campaign states that making different choices of yogurts, drinks and cereals you could cut a child’s sugar intake by half.
The campaign has been launched as severe obesity in children aged 10-11 hits an all-time high, PHE said.
A third of youngsters are leaving primary school overweight or obese, and more young people than ever are developing Type 2 diabetes.
Children who are overweight are also more likely to remain so into adulthood, and are at higher risk of developing heart disease and certain cancers.
Alison Tedstone, PHE chief nutritionist, said: “Children are consuming too much sugar, but parents can take action now to prevent this building up over the years.
“To make this easier for busy families, Change4Life is offering a straightforward solution – by making simple swaps each day, children can have healthier versions of everyday foods and drinks, while significantly reducing their sugar intake.”
Families are encouraged to look for the Change4Life Good Choice badge on products in shops, and can download a free app to identify lower-sugar options from the Change4Life website.