Asda will price match 287 items to those sold by Aldi and Lidl as the retailer fights to keep market share against the rapidly growing German discounters.
From today (5), the supermarket giant, which has a store in Arnold, says it will be price matching Aldi and Lidl on 287 comparable grocery products and has reduced prices by an average of 17% – to match whichever discounter has the lowest price on these products.
A host of core household staples such as milk, bread, cheese, tea, coffee, fresh meat, fresh fruit & vegetables, baked beans, pasta, rice and breakfast cereals are included in the discounter price match.
The prices of comparable products sold in both Aldi and Lidl stores will be checked twice a week and matched to whichever has the cheapest price.
The Aldi and Lidl Price Match will run alongside Asda’s established deals, including Price Drop and Asda Rewards.
David Hills, Asda’s Chief Customer Officer, said: “Asda understands we have an important role to play in local communities to help families get the most from their budgets.
“We have launched Aldi and Lidl Price Match to help them save both time and money.”
Products that feature in the Aldi and Lidl Price Match include:
| PRODUCT | OLD PRICE | NEW PRICE | SAVING |
|---|---|---|---|
| Asda Mini Chicken Breast Fillets 650g | £5.40p | £4.32p | £1.08p |
| Asda Whole Chicken 1.7kg large | £5.40p | £4.04p | £1.36p |
| Asda Salmon Fillets 240g | £4.80p | £3.79p | £1.01p |
| Asda Lean Beef Mince 500g | £3.75p | £3.49p | £0.26p |
| Asda Extra Special Cheddar Cheese 300g | £3.80p | £2.99p | £0.81p |
| Asda White Muffins 4 pack | £0.80p | £0.69p | £0.11p |
| Asda GC Cereal Flakes 500g | £1.40p | £0.99p | £0.41p |
| Asda Golden Tea Bags 80 pack | £2.00p | £1.39p | £0.61p |
| Asda Easy Cook Long Grain Rice 1kg | £1.50p | £1.25p | £0.25p |
| Asda Tikka Masala Cooking Sauce 500g | £1.20p | £0.99p | £0.21p |
| Just Essentials by Asda Baked Beans 410g | £0.28p | £0.27p | £0.01p |
| Asda Straight Cut Oven Chips 1.5kg | £2.45p | £1.65p | £0.80p |
| Asda Carrots 1kg | £0.65p | £0.39p | £0.26p |
| Asda Jazz Apples 6 pack | £2.00p | £1.89p | £0.11p |
| Loose Bananas per kg | £0.99p | £0.90p | £0.09p |
