Nottingham Building Society drops Robin Hood from logo for ‘not being financially inclusive enough’

Bosses at The Nottingham building society have dropped Robin Hood from their logo after deciding he’s not “inclusive enough”.

The famous outlaw has been given the boot as part of a rebrand to reflect financial diversity by the firm who have branches in Arnold and Mapperley.

He has now been replaced by a black squiggly line forming an N surrounded by a green background. 

The Notts legend was first used as the building society’s iconic logo in the 1980s. 

Announcing the new look on their website, The Nottingham said: “We’re proud to be a building society, so we’ve brought that back into our name. We’re Nottingham Building Society – not just The Nottingham.

“We’ve mixed our rich history with a modern twist. We want to reflect society as it is today. For us, that means championing inclusivity and celebrating financial diversity. Consider it a glow-up, but for a building society, changing to make sure we’re fresh and relevant for current and future members.

“You’ll also spot a new logo, fresh colours and a bold new tone of voice. You’ll see this new look on our website, social media, and some of our letters and statements.”

Former Tory minister Sir Alec Shelbrooke was one of the first to speak out about the decision last night, stating: “There’s nothing more English than the story of Robin Hood – the classic folklore legend. 

Customers also had their say on X, formally known as Twitter.

One wrote: ‘This logo is ridiculous. Means nothing about Nottingham or the building society. It doesn’t stand out, doesn’t mean anything… waste of money in my eyes! 

‘Ruined a well known brand and what is wrong with celebrating/using a well known English legend!’ 

A spokesman for the society told The Sun: ‘We are incredibly proud of our roots and 175 years of history in Nottingham. We celebrate that, while recognising that people today have a much broader range of financial needs than ever before and it is important that we meet their needs. 

‘Our new look reflects our commitment to building for the future, for both our customers in Nottingham and those right across the UK.’