Iceland supermarkets in Gedling borough are to offer emergency service workers and members of the armed forces a 20 per cent discount on the food shop from Monday (October 14).
Store bosses say the move is to thank them for their service, with discount to people working in the NHS, police, fire service, ambulance, coastguard, RNLI and armed forces.
To qualify for the discount, people will be asked to show an official ID or a Blue Light Card in the store.
You won’t be able to use the offer online.
Sir Malcolm Walker, Iceland’s founder, said: ‘Like everyone else, I am in awe of the amazing work undertaken by our emergency services and armed forces each and every day of the year.
‘They are the people we all rely on when the going gets too tough for the rest of us.
‘We’d like to say a big “thank you” to all those whose work is dedicated to saving and protecting the lives of others.’