Sainsbury’s is launching £2 fruit and vegetable boxes in its Gedling borough stores in a bid to reduce food waste.
The ‘Taste Me, Don’t Waste Me’ boxes will be available from this week, and will include a variety of surplus fresh fruit and vegetables that would have otherwise gone to waste.
The boxes can be found in their fresh produce aisles and will be sold at a lower price, with the grocer saying it will ‘ensure customers have access to affordable nutritious food during the cost of living crisis‘.
Sainsbury’s director of fresh food, Richard Crampton said: “We’re committed to helping our customers access tasty, nutritious food that’s better for them and the planet too.
“We believe that everyone deserves to eat well at an affordable price, and we hope this additional support will ensure that good quality food doesn’t go to waste.”
Sainsbury’s has committed to halving food waste across its value chain by 2030, following on from its decision last year to remove ‘best before’ dates from over 100 product lines and an additional 130 lines to follow.
I think Sainsbury’s is doing a fantastic job of looking after their customers, I really hope this £2 box really takes off and the less well off people get to buy these products, it’s marvellous that Sainsbury’s is prepared to go to these lengths to help their customers and I think they deserve a round off applause for even thinking of it, I’m going to go and get one myself and I’m going to try everything in the box, and I’m a fussy eater, I’m also a diabetic and have been told to eat healthy but it’s too expensive, but thanks to Sainsbury’s I can now try and eat healthier thank you